Three Fifs – With the release of “The Runaway EP” in January of 2012, Fifs marked the beginning of his career in rap. Videos for the singles “Dred Scott,” “Dive in Deep,” and “Whips & Chains” gained many immediate fans and supporters for the message and the story behind the videos. With his following release, “Birth of a Nation,” Fifs targeted more mass appeal with commercialized records such as “Castro” featuring established west coast emcee Mistah F.A.B. and fellow St. Louis upstart Streetza Ria.
In every society, there exist a power structure ensuring that those in the top positions in the socio-economic realm remain there and those deemed outcasts remain at the bottom. In America, that structure has always been determined by wealth and skin color. During the mid 20th century, many Black social leaders sought to challenge and overturn this hierarchy, and over the course of time, each of these leaders was taken out either by assassination of life or assassination of character. One of the most notable of these leaders was Malcolm X, and on February 21, 1965, he was killed while delivering a speech aimed at bringing African-Americans closer together. Twenty-two years later to the day, a new leader fated to carry the torch of the past was born in St. Louis, MO. Through rap lyrics driven by historically referenced concepts, Three Fifs steps to the forefront of rap as a v oice of change and progress.
Born to unwed parents and raised in University City, Three Fifs was born with severe complications from sickle cell anemia, and as a result of this disease, saw the Intensive Care Unit on several occasions as a child. The oldest of six, Fifs has always been in a position of leadership and carries this experience into his daily persona as he aims to lead a new generation of listeners longing for a Tupac-like figure in the rap scene. Having gone from homelessness and Section 8 living as a child to middle class suburbs during his adolescent years, Fifs can relate to people on nearly every side of the societal spectrum and uses these experiences to craft poignant, heartfelt lyrics that most listeners can find parts of themselves in. Always a top student, Fifs graduated Magna Cum Laude from the Florida Agricultural and Mechanical University and was poised for law school until a spiritual awakening led him to a career in music.
< br /> Following a tumultuous freshman year in college that included losing his full-ride scholarship, losing his Uncle to cancer, broken relationships with former best friends and high school girlfriends, and battles with sickle cell disease, Fifs was on the brink of suicide. Driving down a dark, lonely stretch of highway, Fifs decided to close his eyes, let go of the steering wheel, and floor his car off the side of the road, however, right when he closed his eyes and released the wheel, he felt a force enter the car that turned his radio up, and all he could hear over the speakers was “…We must remember that tomorrow comes after the dark, and you will always be in my heart with unconditional love.” With the inspiration of Tupac coming through the speakers, Fifs regained control of his car, and simultaneously, his life. That night, he wrote his first song and knew that his calling was to use his words to inspire and uplift generations of listeners much in the way his earliest influence, Tupac had.
With the release of “The Runaway EP” in January of 2012, Fifs marked the beginning of his career in rap. Videos for the singles “Dred Scott,” “Dive in Deep,” and “Whips & Chains” gained many immediate fans and supporters for the message and the story behind the videos. With his following release, “Birth of a Nation,” Fifs targeted more mass appeal with commercialized records such as “Castro” featuring established west coast emcee Mistah F.A.B. and fellow St. Louis upstart Streetza Ria. With “Birth of a Nation,” Fifs has given out more than 12,000 free copies digitally, and sold another 40,000 with his biggest fanbase coming from the state of California. In recent months, Fifs is a two-time 2nd Place Winner on Coast 2 Coast LIVE: Online Edition for his videos “Castro” and “Jim Crow,” a two-time 1st Place Winner on Coast 2 Coast LIVE: KC and Chicago Editions, and has gotten airplay on DJ King Assassin’s radio show. In the co ming months, Fifs will be featured on a compilation album helmed by Tory “Flossy the Boss” Harrelson, president of Mack 10s Hoo Bangin’ Records and has been selected to perform in bot the St. Louis Underground Music Festival (SLUMFest) and the St. Louis Fringe Festival. From his record label Triangle Trade Entertainment Group, Fifs will soon be launching his artists SharpShooter and O So Amazin’ as well as getting this in place for both a national and a Black College tour.
Having just recently began his career in music, it is already evident that Fifs is serious. Creative marketing schemes and an image and message that is vastly different from anything currently in the mainstream will propel Fifs into super-stardom for a long time to come. In a country where the power structure deemed African-Americans subhuman with the designation of being three-fifths of a person, St. Louis’s newest lyricist aims to “become something more.” http://www.palacemusicgroup.com
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